The 30 Second Trick of Direct Mail

The 30 Second Trick

Many small businesses shy away from direct marketing because they don’t want to be considered “junk mail”. However many people keep mail that is important to them. A coupon or offer that is targeted to the right audience is not junk, it’s gold.

Despite rising postage costs, it continues to be a top method that marketers utilized to get in front of a customer. 

Here are a few ways to save time, energy, and avoid the “B” pile.    

1. The Right Audience is Key- Choosing the proper demographics of your business is key to being relevant.  Mailing services provide targeted lists based on specific demographics such as age, income, household size and other factors that can help you pinpoint potential clients. Think of what kind of prospect may need your services.  A good way to know is to see what prospects your competitors are targeting. Another good method is to look at your current customer base. You can find new prospects by recognizing what kind of customers are already attracted to your services.  You may also target your existing customers with new products and services you offer. This is a great way to connect with your customers.

1. Content Is Important- Since direct mail helps to build your brand, it is important to convey the right story.  Make sure your content is aligned with your company vision and mission.  Your message should concentrate on the advantages to the recipient. Be scrupulously honest. A good copy write goes a long way.

1. Choosing the Right Printing and Mailing Service- Direct mail advertising companies can supply you with resources and suggestions to think of a strategic advertising and marketing plan and make it work for you. Getting premium quality printing and mailing service is the most effective and cost efficient method than doing it on your own. A direct mail printing company can help you navigate through the different processes that make a successful campaign. It is important to find a company that can help you with your project from start to finish.  This way your project is not delayed and helps to reduce extra expenses. A good choice is selecting a full service marketing firm, that not only provides direct mailing services, but can help with other marketing strategies to increase your overall results. 

Direct Mail doesn't have to cost a fortune. By comparison, true direct mail permits you to craft your very own stand-alone offer and target more specifically.